SlideShare Deck: How Edmunds Got in the Fast Lane: 80% Reduction in Page Load Time in 3 Simple Steps

Here’s the deck I presented at Google. Let me know if you have any questions 🙂

http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=edmundsfastlanefinal-110116201722-phpapp02&stripped_title=how-edmunds-got-in-the-fast-lane-80-reduction-in-page-load-time-in-3-simple-steps-6593377&userName=EdmundsLabs

Google Tech Talk: How Edmunds Reduced Page Load Time by 80%!

I was invited to speak at Google on some of the work I’ve done at Edmunds. The crowd was engaged and the questions were great. It’s very humbling to be surrounded by really smart people that like what you do.

Update Feb 13, 2011: Great feedback on the YouTube page. Please join in the conversation 🙂

Making the Web Faster as a Community

I recently wrote a blog post on the techniques we used at Edmunds to make our sites faster to the end consumer. The topic of web performance is big right now due to the fact that more and more business fully realize the real impact of performance on their brand and bottom line. It's heartwarming to see the level of interest and engagement we received so far.

I also wrote a guest blog post on the Google Code blog as part of the ongoing effort by Edmunds and Google to push for a faster web for all. I'm looking forward to further collaboration as we tackle the mobile web frontier and its interesting challenges and opportunities.

Velocity 2010 Talk: Mitigating Advertising Impact on Page Performance

I had the pleasure to speak at Velocity 2010 about the approach we used at edmunds.com to lessen the impact of 3rd-party code on the performance of our pages. The response has been overwhelming and it was heartening to see folks from Google talk about reaching similar conclusions on their own 🙂

Velocity 2010 Interview: Talking Ads with Mac Slocum of O’Reilly Media

Here’s my interview with Mac Slocum prior to my talk at Velocity 2010.

Update on January 11, 2011: I submitted a proposal to talk about the impact of the work we’ve done had on the business and the bottom-line for Velocity 2011. It would be great to go back and talk about the positive impact of our work 🙂

Complete Web Monitoring by Alistair Croll and Sean Power

Complete-Web-Monitoring

Comprehensive, One Stop Shop for Achieving Complete End User Satisfaction
My review on Amazon

This book is ultimately about the End-User. The content of this book is designed to answer the following four questions (in order) about the End-Users:- What did they do?

– How did they do it?
– Why did they do it?
– Could they do it?

To answer the first question, a closer look at data warehouse and web analytics is in order. The authors talk about that in detail, listing tools and services that address various issues often faced in collecting user data. The second question, "how did they do it?" is answered through constant monitoring of your site's usability and engagement, both of which are explained well in this book. The third question is about user interaction and feedback. The authors attempt to answer this question by explaining the process of VOC, or Voice of Customer, and all the details it entails.

The most important content in this book, I believe, is laid out in the three chapters dedicated to answering the fourth question, "could they do it?"

The first chapter talks about Frontend Performance and End-User Experience. The topic of Frontend Performance is relatively new and the list of books dedicated to it is growing rapidly with Steve Souders' books on top of the list.

The second chapter tackles Synthetic Monitoring and its advantages and drawbacks. Following that, the authors move into Real User Monitoring in the third and last chapter attempting to answer this question.

The authors then dedicate what I think is too much content to communities and competitors and how monitoring them can help you better your site. Although the information is useful, I feel it took away from the focus of the book but not too much to be a distraction.

The authors then close the book with a recap and a look at the future of web monitoring. Both chapters are very useful and give a much needed perspective.

All in all, this is an excellent book for any serious web entrepreneur and for all online businesses that hold "User Experience" paramount in their business objectives.