This is a followup to my previous post on Google+. Here's a very simple illustration that explains what I mean by the "actionable" social web:
The image below shows a post shared by Steven Levy on Google+. The post talks about a book he recently wrote called, "In The Plex."
That's all good, except, that post could be so much better if it allowed Levy's followers to actually buy the book right there and then. This post could be enhanced as follows:
Do you see the Amazon "Add to Cart" button below the post's description?
Now that's a much more meaningful post to people interested in the book. Now they have the option to buy it without leaving Google+.
Before Google+ came out, I was hoping that Facebook would do something like this. But here is why I think Google can easily succeed in making the "actionable" social web possible:
- Google understands data: unlike Facebook, Google's bread and butter is understanding data on the web for ranking and relevancy.
- Schema.org: Google is pushing for structured data through schema.org. With website getting more structured, the more accurate the understanding of their content becomes.
- Sparks: You can follow a particular interest on Google+ by creating a Spark.
The questions now becomes this: when will be see enhanced, "actionable" posts like the one below on Google+?