Native mobile applications will soon become a fad and the tried and tested Web will prevail. The rapidly maturing HTML5 coupled with Google’s Latitude will dominate eventually.
Web developers couldn’t stop talking about HTML and its evolution during the 1990s. New features were usually tempting, though not always workable, and the Browser Wars meant that vendors competed by providing and copying features. The HTML standardization process had its twists and turns, moving from the IETF to the W3C, developing standards that reflected immediate needs and tried to channel developer energy in more productive directions.